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The Sales Development Representative (SDR) is a ‘Lead Gen’ role is a specific aid to our Field Business Development Team ensuring that we provide them with quality Sales Qualified Leads (SQL) to support the Business’s focus on Growth. Our target market in SME/Enterprise is predominantly companies who have a range of employees from 50 to 1,000. The lead gen role will also closely be linked to our Marketing team driving relevant campaigns & content into the target audience via all digital means to create Marketing Qualified Leads (MQL), which the SDR Team will prospects in the aim of progressing these to SQLs.
This role will be specifically focused around acquiring new prospect SQLs on a regular basis, driving Marketing communication & campaigns throughout them to find qualified opportunities and ensuring attendance at our events is maximized. The SDR will be targeted and measured on activity levels through multiple touchpoints, like calling, emailing, LinkedIn and more. This will be predominantly outbound but inbound also. The SDR will have a specific SQL target per month and KPI’s around the activity above.
This is a great opportunity for someone who is looking to develop into a future Sales role and wants to broaden their current experience or launch a career within a B2B environment.
Key Responsibilities include:
- Prospecting Marketing driven Communication & Campaigns to a targeted group of Enterprise Customers ensuring that CRM is kept up to date at all times.
- Be proactive & relevant when utilising Marketing content on Social Media to drive interaction with new potential customers and monitoring any potential opportunities.
- Uncover leads and drive new business opportunities for the targeted group of prospects.
- Qualify all inbound leads with complete follow up and nurture.
- Supporting the wider Marketing team where required to drive attendance to Prospect events, follow up on activity post events and manage the pipeline associated to an event.
- Complete utilisation of CRM for all Prospect engagement and updates, including forecasting and pipeline management.
- Exceed quarterly KPI’s set by your line manager. Along with an effective “Personal Development Plan” that fits with the teams’ direction and focus.
- Work closely with the wider sales team to ensure that the Prospect receives an exemplary service when embarking on their journey with Intercity Technology.
- Work closely with the Marketing Team showing innovation and creativity on new campaigns/messaging or content relevant to the targeted group of prospects.
- Drive a referral programme through any won new Business contracts to stay focused on acquiring new customers.
- Drive attendance to, and attend industry events with the purpose of prospecting for new leads.
- Demonstrate good skills in MS Office (Word, Power point, Excel).
- Ability to work well under pressure and meet deadlines.
Skills and Experience:
- 12 months + in a B2B Selling environment is preferable but not necessary.
- Have strong communication skills and a high ability to present findings in a clear and consistent manner.
- Self-starter with excellent facilitation skills.
- Strong written skills
- Experience in using and completing CRM systems
- Sales process and/or training experience
- Good commercial acumen