Reporting to the Content & Communications Manager, you will work closely with a dynamic and supportive internal marketing team at a leading provider of business technology solutions. Our team plays a pivotal role in driving Intercity’s ambitious growth strategy, operating across a range of brand and activation initiatives, leveraging partnerships, delivering campaigns, events and compelling web & social content to our followers.
We are seeking a bold and innovative Content Creator who can elevate our in-house capabilities. You will bring creative concepts to life, delivering impactful content for sales enablement, campaigns and brand, helping to grow Intercity’s audience, brand awareness and sales pipeline.
Role Summary
You will work across print and digital mediums, ensuring that our channels (web, social and email), campaigns, and marketing collateral reflect our brand, tone of voice and company values.
You will drive our creative activity ‘hands-on’ as a capable video producer, a confident graphic designer and desktop publisher and a strong grasp in social media marketing and copywriting. You will also be responsible for updating and repurposing existing content and creating and designing documents for both internal and external use.
You'll also play an active role working with customers to develop case studies, liaising with partners to develop our podcast series ("The F5"), and supporting with events.
Key Responsibilities
This will include but is not limited to:
- Leading the creation of key assets, including branded documentation and resources, graphics and printed collateral.
- Leading media production for marketing activity and event coverage (video, photo & audio); ensuring content is optimised for different platforms (including case studies, podcasts and on-brand video)
- Supporting our web and social channels: Creating, scheduling and posting content, while monitoring its engagement and wider trends.
- Rebranding collateral from partners and vendors to match Intercity’s brand and tone of voice (TOV).
- Repurpose long-form content for use in campaigns and across different platforms.
- Supporting internal communications activity when required.
- Coordinating and liaising with external creative agencies and suppliers for timely delivery.
- Updating and maintain web pages for to improve SEO and user experience
Writing and editing copy for blogs, social posts, and emails, and marketing materials, ensuring consistency with our brand tone of voice.
- Running briefings, brainstorming sessions, and proposing creative ideas that reflect Intercity’s values and tone of voice.
- Compiling performance reports, analyse content effectiveness, and provide actionable insights.
Experience and Skills
- Minimum of 2 years’ experience working in a marketing or communications team, ideally in a content role.
- Industry Knowledge: Experience in B2B and technology sectors is advantageous but not essential.
- Content Creation Tools: Hands-on experience with content creation tools, particularly Adobe Creative Suite (Premiere, Photoshop, InDesign).
- Social Media Platforms: Strong understanding of key social media platforms, their algorithms, and best practices for content creation and engagement.
- Proficiency with Adobe Creative Suite (Premiere, Photoshop, InDesign) essential.
- Intermediate skill level with Hubspot or similar Marketing Automation Platform and a grasp of SEO principles.
- Experience in media production and photography is essential. Must be able to plan, storyboard and execute shoots.
- Experience managing accounts across key social media platforms, including LinkedIn, Instagram, X, Facebook, YouTube. Understanding of social media trends and best practices.
- Solid copywriting skills, with the ability to adapt tone and style for different audiences and platforms.
If you feel you have the skills and experience to become our new Senior Content Creator then please click ‘apply for this job’ today.