Content Creator

Increase Your Potential as a Content Creator! 

Intercity Technology is seeking a bold and innovative Content Creator to join our dynamic and supportive internal marketing team. Reporting to the Content & Communications Manager, you will play a pivotal role in driving Intercity’s ambitious growth strategy. Our team operates across a range of brand and activation initiatives, leveraging partnerships, delivering campaigns, events, and compelling web & social content to our followers.

Key Responsibilities as a Content Creator:

• Leading the creation of key assets: Including branded documentation and resources, graphics, and printed collateral.
• Media production for marketing activity and event coverage: Video, photo, and audio; ensuring content is optimised for different platforms (including case studies, podcasts, and on-brand video).
• Supporting our web and social channels: Creating, scheduling, and posting content, while monitoring its engagement and wider trends.
• Rebranding collateral: From partners and vendors to match Intercity’s brand and tone of voice (TOV).
• Repurposing long-form content: For use in campaigns and across different platforms.
• Supporting internal communications activity: When required.
• Coordinating and liaising with external creative agencies and suppliers: For timely delivery.
• Updating and maintaining web pages: To improve SEO and user experience.
• Writing and editing copy: For blogs, social posts, emails, and marketing materials, ensuring consistency with our brand tone of voice.
• Running briefings, brainstorming sessions, and proposing creative ideas: That reflect Intercity’s values and tone of voice.
• Compiling performance reports: Analyse content effectiveness, and provide actionable insights.

Key Skills and Experience:

Minimum of 2 years’ experience working in a marketing or communications team, ideally in a content role.

Industry Knowledge:

• Experience in B2B and technology sectors is advantageous but not essential.

Content Creation Tools:

• Hands-on experience with content creation tools, particularly Adobe Creative Suite (Premiere, Photoshop, InDesign).

Social Media Platforms:

• Strong understanding of key social media platforms, their algorithms, and best practices for content creation and engagement.
• Proficiency with Adobe Creative Suite (Premiere, Photoshop, InDesign) essential.
• Intermediate skill level with HubSpot or similar Marketing Automation Platform and a grasp of SEO principles.
• Experience in media production and photography is essential. Must be able to plan, storyboard, and execute shoots.
• Experience managing accounts across key social media platforms, including LinkedIn, Instagram, X, Facebook, YouTube. Understanding of social media trends and best practices.
• Solid copywriting skills, with the ability to adapt tone and style for different audiences and platforms.

What We Offer:

• 🌴 33 days holiday (inclusive of bank holidays), plus your entitlement will increase by one day for each full calendar year you are employed, up to a maximum of five days.
• 💰 Annual pay reviews.
• 🏆 Holiday buy scheme.
• 💼 All-company bonus scheme.
• 🏥 Death in service cover.
• 📞 Employee assistance programme.
• 🏦 Company pension.
• 🎉 Active social calendar.
• 📈 A strong focus on developing our people.